Other interesting excerpts:
"So the swim line (broken in this blog two months ago) that we've got coming up later on this quarter is absolutely incredible. It's not only swim but it's also surf components that we added to the line. We're looking at road biking in addition to commuting, which you just saw, spin, bar methods and some cold weather gear that you'll be seeing for Q4 of this coming year. So there's a lot going on. There is no shortage of ideas here at lululemon." [Can you start getting the spring/run stuff out the door already? I've been waiting for run singlets. Thx.]
Q: First, just following up on the Men's business, Christine, I was hoping you could expand a little bit more on who the customer is relative to the Women's customer
[My facetious answer - I'd say a fairly high percentage of the male customers are the women customer's husbands, boyfriends, brothers, fathers, or sons.]
A [Day]: Who's the customer for Men's? We see that customer broadening tremendously. I think we used to hit a slightly younger male, which I would say when I say that it's up to 35-year-old and that's the target who we see driving the brand. But we see that broadening very much across a much larger base to both younger and slightly older men. So it's the same fitness enthusiasts that we see, lululemon people who work on a regular basis, who appreciate the same high functionality when they work out and crossing over into street appeal. And they really appreciate the anti-stink properties of the nylon and the Silverescent that we have versus polyester, which tends to attract and hold smell. So both in functionality and look of the garment is who we're appealing to. And we're really seeing people not be as sensitive to it being a women's brand. They're seeing it as a premium male's choice. So we see 1 guy wear it to the gym, another guy says, "I think I'll get some of that." They get it, they love it and the cycle begins. So we see more men shopping for themselves in our store everyday and coming back repeatedly. And they get a favor to something and we see them buy in bulk, which is a little different behavior than you see from our female customers. So we definitely see that we've got huge adoption rates from the product once they try it. And we see the consumer band growing and expanding
"...we're opening a new IT center to support that in San Francisco because that allows us to gain the talent. What we've noticed already, because the office lease is signed, we're in the hiring process, we have 10 high-qualified applicants rather than 2 that took -- and taking us 6 months to close some of those IT positions. So that's why you're seeing us gain some traction in the spend that we're doing because finally being able to hire the right people to drive our e-Commerce business." [Very interesting. The website has been a clusterf-ck for so long I had always thought they had trouble attracting people to Vancouver. The population of the US is ten times that of Canada. It makes sense to mine the US for help.]
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