New Jacket Design?

Sharp-eyed readers have commented they think this jacket in the Do It Up Duffel photos is new. I agree. It looks to me like a Scuba-type design but in luon, brushed luxtreme, or what I think is more likely, soft-shell material. Whichever, it looks very promising.

Update - a reader says this is the Uba Hoodie Lux, which it does look a lot like except this doesn't have the white panels down the sides and under the arms. It could be bad lightening that makes it look all one color. I guess we will find out.