Coming Soon - Run: Reflective Jacket

Thanks to reader Jess for pointing out this upcoming item. It's a new all-reflective running jacket called the Run:Reflective Jacket.

An early sunset can’t keep you from a run when you’re rocking this futuristic piece of outerwear. The jacket, part of an upcoming collection of reflective running gear, features 360-degree reflectivity, as well as Lululemon’s Nakedseam technology, which reduces chafing, back vents to keep you cool, and a music storage pocket with cord guide, so you can stay plugged into your tunes. 

The price is an over-the-top $298, though. I think it's a great idea but I think it's way overpriced.